Enjoei is a 100% online business, where users use the company's platform as a store to sell their belongings, with solutions for offers, delivery, and payment. The idea started as an online bazaar, and today it continues to nurture that spirit.

Enjoei is a marketplace. Above all, it is a platform that intermediates products between consumers, making it possible to advertise any type of item on it.

Enjoei was founded in 2009, when the carioca couple Ana Luiza McLaren and Tiê Lima wanted to start selling their own and friends' used clothes and accessories online. Initially, the company was a virtual thrift store, in the format of a blog, that operated only in São Paulo.

The couple's experience was essential for the company's success. Ana is an advertising professional, and at the beginning of the company, she worked as a sales manager at Google, while Tiê worked on digital projects.

In 2012, the company became a marketplace, thanks to astronomical growth in its early years.

In 2013, Enjoei received funding from the Brazilian fund Monashees and in 2014 from the American Bessemer Venture Partners. In 2017, it launched a version of the business in Argentina, Ya Fué.

After more than 10 years since its creation, the company has matured significantly and gained scope. Currently, Enjoei presents itself as a 'platform that connects people and fashion and lifestyle products,' with the goal of 'establishing a new habit of behavior and consumption.'