Positivo Tecnologia is a company focused on the production and commercialization of various devices such as desktops, notebooks, cell phones, servers, and tablets.
Positivo is considered a large multi-brand platform for manufacturing, distribution, and providing hardware technology solutions in Brazil, as it has partnerships with various companies around the world and its portfolio consists of both proprietary and third-party brands:
Positivo: The Positivo brand focuses on the production and sale of computers, tablets, and smartphones for end consumers, retail, and corporate and government markets.
Vaio: Positivo is responsible for the production and distribution of Vaio portable computers in Brazil.
Compaq: Compaq joined the Positivo Tecnologia portfolio in 2021. The partnership includes both the licensing of the brand and the incorporation of operations to manufacture, market, and provide technical assistance for notebooks, desktops, and all-in-ones in Brazil.
Positivo Casa Inteligente: Positivo Casa Inteligente has various control and monitoring solutions. For example, it is possible to control the lighting of environments and the temperature of the air conditioning via a mobile phone. Additionally, it offers security solutions, where the user can monitor their home via smartphone.
Photo without date Positivo's computer factory.
Anker: Anker was founded in 2011 by Steven Yang, a former Google engineer. The company began to be represented in Brazil by Positivo Tecnologia, with an exclusive contract until 2024.
In addition to selling Anker products, which include items such as battery chargers, charging cables, and headphones, Positivo is also responsible for after-sales service.
Quantum: Quarum is a company that develops, manufactures, and markets mobile phones and smart payment terminals.
2 A.M: In partnership with Intel and Nvidia, Positivo launched 2 A.M, a gaming brand with powerful computers for gamers.
The goal of this brand is to attract both the most demanding gamers willing to pay a high price for a powerful machine and gamers with a more limited budget who want good computers but at more accessible prices. Thus, the company offers more basic computers and higher-end lines that can cost over R$ 40,000.
Positivo Servers & Solutions: Positivo Servers & Solutions is a company specialized in the production and commercialization of servers, mini PCs, and storage solutions. It joined Positivo Tecnologia in 2018, when it was still called Accept.
Although it was founded in 1989, the history of Positivo Tecnologia begins in 1972. This is because the company was born through Grupo Positivo, one of the largest groups in the educational segment in Brazil. In summary, the Grupo Positivo was founded by a group of teachers who created a school and a printing house.
Basically, the Group succeeded with its innovative teaching methodology and in 1979 began selling books and services to other schools across Brazil. Moreover, Positivo Tecnologia's involvement with education can be perceived through the Educacional, an ecosystem of technology and innovation.
The intention is to create and find technologies that inspire innovative ways of learning and teaching. To this end, Educacional brings together all those passionate about education, such as: schools, institutions, edtechs, and foundations.
Thus, Educacional has educational suites that coordinate solutions from the Ecosystem organized in a way that complements and provides indicators for schools with the aim of contributing to students' learning.
Positivo Tecnologia was created in May 1989 with the intention of manufacturing and selling computers to schools that were clients of Grupo Positivo. In the following year, the company recognized the opportunity to provide computers and technology solutions to public institutions and companies through public tenders.
In 1994, Positivo Tecnologia created the educational technology segment with the intention of marketing educational software for schools and retail. Subsequently, the company launched the Portal Educação (in 2000), aimed at private schools, and the following year launched the Portal Aprende Brasil, focused on public schools.
In 2004, the company entered the retail market selling computers to the major networks in Brazil and after just nine months became the largest computer manufacturer in the country. Thus, in the following year, the company began selling a line of desktops, servers, and notebooks to the corporate hardware market.
In 2006, Positivo Tecnologia received the award for Best Company in the Technology and Computing Sector from Exame magazine and in the same year reached the milestone of 1 million computers produced. The company's IPO took place in December 2006, raising R$ 604.1 million through a public offering of shares.
In 2008, the company began the project of verticalizing the production of desktop motherboards in Curitiba and LCD monitors in Ilhéus. The following year, Positivo continued the verticalization project in the manufacturing of motherboards and memory boards for desktops and acquired the Kennex computer brand.
In 2010, verticalization reached the cabinets, and in the same year, Positivo began the internationalization process through a partnership with BGH in Argentina. In summary, 50% of the share capital of Informática Fueguina S.A (IFSA), a vehicle for the joint venture focused on the commercialization of desktops, notebooks, all-in-ones, e-readers, and tablets in Argentina and Uruguay, was acquired. The management of the partnership is shared between Positivo and BGH.
In 2011, Positivo launched the Positivo Ypy, the first tablet developed exclusively for Brazilian consumers with digital content in Portuguese. The following year marked its debut in the mobile phone market with the launch of three touchscreen smartphone models and two devices with physical keyboards.
In 2015, the company launched the Quantum unit focused on selling high-performance smartphones, and the following year Positivo received the license to sell the Vaio brand in Brazil. Until then, the company was called Positivo Informática, but in 2017 it changed its name to Positivo Tecnologia.
In 2018, Positivo Tecnologia acquired 80% of Accept, and in the same year, Positivo opened the first Private Equity Fund (FIP) in the form of a single shareholder. Finally, in 2019, the company launched the Positivo Casa Inteligente brand with smart home solutions.
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