With over 10 million customers, Porto Seguro is a company that operates in the insurance and pension segment, especially automobile and property insurance. In addition, the Company has products aimed at specialized insurance lines, financial products, and service provision.
For example, in the automotive insurance area, the market share is 27% and 10% for property insurance. Other insurances that also have considerable representation in the market are health and dental insurance, where each has a 3% market share.
Currently, the company is classified in the Novo Mercado of B3, the highest governance index of the stock exchange. As part of the offered shares, Porto Seguro has common shares and is also in the fractional market.
In general, the company offers insurance for vehicles, properties, individuals, and products for businesses, all segments with broad possibilities. In addition, the company is made up of insurance companies, general services, and financial businesses.
The product portfolio is diversified, with top-of-mind options. Because of this, Porto Seguro is a leader in the segments of tenant guarantee, automotive insurance, and home insurance.
The history of Porto Seguro began in 1945. Initially, the company was founded to operate in the insurance and reinsurance segment. At the start of operations, the Company ranked 44th in terms of insurance offerings in the country. The company's area of operation changed in 1972 when the former director of Boa Vista Seguros, Abrahão Garfinkel, bought Porto Seguro.
From then on, the company began to integrate the automobile consortium sector in 1976. Over the years, Porto Seguro made acquisitions and expanded its product portfolio. In 1986, for example, the Company founded Porto Seguro Vida e Previdência, entering the life and pension insurance market.
Later, in 1991, Porto Seguro Saúde was founded, and with that, the company also integrated the private health plans segment. In addition, Porto Seguro began the process of internationalization after founding Porto Seguro Seguros Del Uruguay in Uruguay. The company, founded in 1995, was responsible for providing fire and vehicle insurance.
In the following years, the process of creating Porto Seguro companies only increased. This is because, in 1997, the Company began Portopar Distribuidora de Títulos e Valores Mobiliários. A year later, in 1998, Porto Seguro Proteção e Monitoramento was inaugurated, specializing in electronic security for properties.
Still as part of the creation processes, Porto Seguro created Portseg S.A. Crédito, Financiamento e Investimento in 2002. In addition, the company acquired Axa Seguros Brasil in 2003, which was renamed Azul Seguros.
In 2013, Porto Seguro Conecta was founded, a mobile network specializing in offering cell phone plans with prepaid and postpaid services, as well as mobile broadband services. Porto Seguro Conecta operates in the cities of São Paulo, Santos, Campinas, and Rio de Janeiro.
In the same year, Porto Seguro acquired Bioqualynet through Porto Seguros Serviços Médicos. Bioqualynet is a company specialized in occupational safety and health.
Finally, in 2014, the company launched the Porto Seguro Mastercard Black credit card. In 2015, the Company launched Oxigênio Aceleradora as a way to encourage the opening of Startups.
