Petz is one of the largest companies in the pet shop segment in Brazil. The company has a platform of solutions for pets, where it uses an omnichannel strategy that integrates both the physical means of the company and the digital ones.
The company is also the largest network of veterinarians in Brazil, operating under the brand Seres, one of the largest aesthetics centers in the country. In addition, the company is responsible for the national dog and cat adoption program, Adote Petz.
In total, the company has 128 stores spread across 13 Brazilian states plus the Federal District, as well as 9 hospitals. Basically, the company operates with a wide portfolio of products, especially related to its own brand 'Petz'.
Moreover, the company provides customers with spaces for events, social projects, and areas for fun, all to integrate families and pets together.
Thus, the company offers:
Products:
Food: kibble and treats;
Hygiene items;
Medications;
Accessories;
Toys;
Clothing.
Services:
The history of Petz began in 2002, when the store was opened by Sérgio Zimerman, under the name Pet Center Marginal. At the time, the entrepreneur had another business that unfortunately he could not continue. Thus, in the same place, an old warehouse on Marginal Tietê in São Paulo, Sérgio decided to open the pet-specialized store.
A few years after its founding, in 2013, 50.01% of the company's shares were purchased by the private equity fund Warburg Pincus. With the acquisition, the fund began to control the company's shareholding, and as part of the expansion processes, the company underwent significant changes.
By 2017, Petz was awarded as the company with the best service in pet e-commerce, with the Época Reclame Aqui award. Additionally, in the same year, Sérgio Zimerman was chosen as the entrepreneur of the year.
Over the years, the company has consolidated itself in the market with store networks that, in addition to being specialized in pets, also offer products, services, and events. In total, Petz has 110 stores, which are divided into 11 convenience stores and 99 standard stores. Furthermore, the company has 9 hospitals that operate 24 hours.
