Lopes Brasil operates in real estate intermediation in the primary (launches) and secondary (third-party properties) markets. It also promotes real estate financing through CrediPronto, a joint venture created in 2007 with Banco Itaú.
In addition, the subsidiary Lopes Consultoria Imobiliária and the controlled companies carry out brokerage and real estate intermediation for sellers and end consumers of properties, both in the high-end segment and in the medium and economic segments.
For developer clients, the company offers real estate intermediation services for residential, commercial, flat, hotel, lot, and other developments.
It also provides consulting in the process of conception and development of real estate launch projects, which includes land and business prospecting, planning and development of real estate products, as well as the formulation of marketing strategies for the developments.
On the other hand, for end consumers, the company offers real estate intermediation services for units of developments, which consist of financial and contractual consulting regarding the conditions for purchasing properties.
In the market for intermediation of third-party properties, that is, in the secondary market, the company offers real estate intermediation services to buying and selling clients through its stores and online platforms.
In the secondary market, the company operates through associated real estate agents who use a unique platform with a network marketing model, called Rede Lopes.
Regarding Lopes Brasil's numbers, the company operates in 10 states and the Federal District, in all income segments of the real estate market.
Since its IPO in 2006, the company has intermediated 450 thousand units and has R$ 23 billion in GAV financed by CrediPronto. Finally, it is worth noting that the company has more than 9 thousand associated brokers and over 526 employees.
Lopes Brasil was founded in São Paulo in 1935 by Francisco Lopes. In the 1940s, the company intermediated one of the first buildings in condominium format.
In 1950, Lopes Brasil was one of the pioneering companies in the use of advertising for real estate developments through television commercials.
In the 1960s, the company began long-term partnerships with Gomes de Almeida Fernandez, now Gafisa.
Later, in the 1980s, Lopes Brasil focused on expanding the most important commercial hubs of the city, such as Avenida Paulista, Avenida Brigadeiro Faria Lima, Marginal Pinheiros, and Eng. Luís Carlos Berrini.
Thus, it participated in the intermediation of units before the construction of the development. Still in the 1980s, Lopes Brasil began intermediation of flats.
In the following decade, the company won its first Top Imobiliário Award (created by EMBRAESP), as the Largest Real Estate Brokerage.
Years later, in 2006, Lopes Brasil conducted its IPO and its shares became available for trading. On the stock exchange, the company is part of the financial sector and the real estate intermediation segment.
Additionally, the company began its geographical expansion in the primary market through acquisitions and greenfield operations. In 2007, Lopes Brasil established a joint venture with Banco Itaú and created CrediPronto.
In summary, CrediPronto's focus is on promoting real estate financing. Lopes Brasil has a 50% stake in the joint venture.
Finally, in 2010, Lopes Brasil conducted a follow-on at BM&FBovespa. As a result, it raised R$ 207 million, which was used to finance the expansion of the business through new acquisitions.
