Helbor Empreendimentos is one of the major real estate developers in Brazil. Thus, it manages the entire progress of the project, starting from the purchase of a specific land to the completion of the project with the construction.

After the construction is completed, the company also acts in the financial control of contracts and in technical assistance.

The founder and chairman of the Board of Directors of Helbor, Henrique Borenstein, emphasizes that the company does not build any type of property but manages the financial and bureaucratic aspects of any real estate segment.

Identification and Launch

Helbor Empreendimentos indicates the most suitable lands to be acquired. With this, the following actions are carried out, for example:

• Architectural projects

• Promotes its launch

• Carries out marketing actions

• Raises financing

• Coordinates its construction

• Ensures that the delivery is made on time

The company is known as a “pure developer” for having projects through partnerships with construction companies. Thus, real estate development consists of the activity carried out with the aim of promoting construction, for total or partial alienation, of buildings or a set of buildings composed of units, through sales commitments or actual sale and purchase of ideal fractions of land. Therefore, they are linked to future divisions in buildings that must be constructed or are under construction through condominium management.

Work rules

Helbor Empreendimentos has an Incorporation Law that instructs according to the rights and obligations of the developer. The rules are broken down into only conducting sales negotiations of the units under construction after obtaining the registration of the incorporation in the land registry at the Real Estate Registry Office, whose request must be accompanied, especially, by the following documents:

1) Title of land ownership, or of a promise, irrevocable and unchangeable, and of sale duly registered;

2) Negative certificates of federal, state, and municipal taxes, of title protests, of civil and criminal actions, and of real burdens related to the land, to the sellers of the land, and to the developer;

3) Construction project duly approved by the competent authorities;

4) Calculation of the areas of the buildings, detailing, in addition to the total, that of the common areas, and indicating, for each type of Unit, the respective built area measurement;

5) Descriptive memorial of the specifications of the projected work;

6) Discrimination of the ideal fractions of land with the Units that will correspond to them;

7) Draft of the future condominium convention that will govern the building;

More functions of the developer

Helbor Empreendimentos monitors the construction of the project according to the contract and in accordance with the permission granted by government authorities. The developer also provides a certificate of completion of the project.

Furthermore, it clarifies the specifications of the foundation of the condominium. Thus, all units can have their exclusive owner. Helbor also offers buyers the units that are already finished.

Those that have already been completed can be delivered following the contract's rules, thus granting the consumer the right of ownership of the location through the execution of the public deed of sale and purchase.

Main Activities

The three standout performances of the real estate developer are the development, construction, and sale of residential units. However, the specifics of each project will vary according to the income profile of the target audience within the real estate development, the marketing approach, and the construction process.

Economic standard developments

Within this sector, price changes occur more frequently, according to Helbor Empreendimentos. In other words, it has requests for better costs through construction methods with industrial production aspects.

Medium and high standard developments

Within this sector, the distinction between medium and high is defined by the analysis of the product, construction style, the range of services, and advantages offered in a particular project. Therefore, privileged locations can be considered, such as in upscale areas of large cities.

Financing

The developer stands out in the global real estate market for raising funds for the construction of projects through the self-financing model. Therefore, this is done through a combination of advance sales and self-financing to the end buyer.

Thus, the sales of the units are made from the presentation to the public of a project, which is usually done before the construction begins. The developer can receive around 30% to 50% of the accumulated value by the end of construction.

When the funds arrive in advance, the developer can lower the requirement for its own capital subsidy or the submission of bank financing.

Helbor Empreendimentos is also known for opting to transfer customer receivables to financial institutions after the transfer, which is a well-known way to deliver the project. With this, it is possible to obtain financial resources ahead of time.

Helbor Empreendimentos was founded in Mogi das Cruzes, São Paulo, in 1977. In 1996, it developed a portfolio of products. Thus, it achieved a total of 15 projects only in Mogi das Cruzes.

The following year, the real estate developer expanded to the City of São Paulo. In 2007, the company completed 30 years and made an Initial Public Offering (IPO). It was listed as the largest in the Corporate Governance tier with revenue of R$232 million.

In 2011, Helbor formed several partnerships, such as Join Venture and IPLF Holding, which is a company run by the shareholders of the Holding. Also, in the same year, Alden Desenvolvimento Imobiliário was founded.

Two years later, the company consolidated in new cities and brought more segments. In 2016, it created HB Brokers. The following year, Helbor completed 40 years and increased the amount to R$264 million.

In 2018, it formed a new partnership with Barzel and BSP. A year later, Helbor outlined a new plan focusing on SO and dispersed projects. With this, it reached R$560 million. In 2020, it overcame the crisis with great stability.