Cyrela Brazil Realty S.A is one of the largest companies in the real estate sector in Brazil. The Company's focus is on residential developments, where the company operates through different brands, covering various sectors of the market.
The company has brands such as Living and Vivaz which, in fact, was launched recently by Cyrela Brazil. The Living brand focuses on real estate production for the middle class, while Vivaz works on social projects, such as “Minha Casa Minha Vida.” In addition, the Company also operates under the Cyrela brand, aimed at high-end developments.
Overall, Cyrela Brazil operates in 16 Brazilian states (in 66 cities), and also operates in Latin American countries, such as Uruguay and Argentina. One aspect that differentiates the Company is the award, granted by the magazine Carta Capital, for being the most admired company in the country. Cyrela Brazil has won this award for 10 consecutive years.
The history of Cyrela Brazil Realty began in 1962, when Elie Horn founded the company. Initially, the Company specialized in the incorporation of commercial and residential buildings. Furthermore, right at the very beginning, all construction processes were outsourced.
A few years later, in 1981, Cyrela Brazil simplified operational processes by founding Cyrela Construtora and Seller Consultoria Imobiliária e Representação, both subsidiaries of the company. The subsidiaries were established exclusively to handle the construction and exclusive sale of the properties marketed by the company.
In 2005, the company was a pioneer in the real estate sector by completing the public offering of shares on the Brazilian stock exchange, in the Novo Mercado, the highest governance index of B3. The initial IPO took place back in 1996.
A year later, the company founded Cyrela Urbanismo, responsible for managing the properties that the company owns in the 16 Brazilian states. The Living brand, specialized in medium-standard developments, was also founded in the same year.
By 2010, in order to provide better living conditions for construction workers, Cyrela Brazil launched the Instituto Cyrela. A year later, in 2011, the Living subsidiary launched a platform specialized in offering information about financing and purchasing properties.
In 2014, the Cyrela Group began to be managed by Efraim and Raphael Horn, sons of Ellie Horn. By 2018, another brand was founded by the company, Vivaz. The brand, established in partnership with the social project Minha Casa Minha Vida, from Caixa Econômica Federal, offers quality and low-cost developments.
In general, the growth of the Cyrela Group and the brands it manages, especially Cyrela, Living, and Vivaz, has been made possible through acquisitions made over the years, as well as joint ventures created with companies in the same sector.
